From Trail to Takeaway
Walking the Dogs: Where I Reflect on ROI Wins, GTM Breakthroughs, and Marketing Lessons That Endure
About Walking the Dogs
Get ready for another exciting episode of Walking the Dogs with Lisa Schwartz!
Build Growth Machines
Connect with Growth Moves.
When a new product is introduced, or growth is not yet meeting KPIs, your marketing function likely needs to start looking very different and you need to adjust initiatives to predictably scale revenue by developing a more sophisticated, data-driven marketing function that efficiently produces results. Tune in for advice and a roadmap to sustainable growth!
DMT Marketing Pilot
Sales and Marketing Align to achieve KPIs
Need to break into new target accounts and your sales team doesn’t have the bandwidth to develop these opportunities? A classic problem with a classy SaaSy solution that cleared the KPIs and new campaign framework takeoff! See how it was done.
How it all works
Steps to Your Success
90-day growth marketing journey to generate qualified opportunities and achieve sustainable growth.
Take the leap
Start with your brand marketing with brand strategies to increase awareness and intent that enables customers to be captured by growth marketing.
Grow every day
Growth marketing focuses on sustainable, repeatable systems to bring customers to your core offering and until they become a customer and then keep them there (retain them).
Joyful Offers
Product marketing creates joy with customers and gleefully introduces more ways to use the product keeping an ear to the ground to how the needs of the user base might change.
Blog
Articles, media, research and more
Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.
There is a revolution underway. We have all seen and heard it. ChatGPT is a game changer. What we can do with it and how we unlock it is open ended. It is also truly…
Creating Growth Efficiencies
What is it about growth marketing discussions by the “water cooler” that inevitably gets to the heart of the issue “how much in revenue or paying customers did your growth marketing strategy give you”? and…
ABM – Account Based Marketing Best Practices
B2B marketing and sales has changed dramatically over the past couple of years. For many B2B companies, account based marketing or ABM has emerged as a critical go to market strategy. As ABM continues to…
Building B2B Targeted Powerful Marketing Channels and Retargeting Audiences That Work
Retargeting is a flexible and low cost method for demand generation. Those of us who “grew up” as Search marketers found a lot if value in retargeting by building audiences around our website, CRM and…
Read More Building B2B Targeted Powerful Marketing Channels and Retargeting Audiences That Work
