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From Trail to Takeaway

Walking the Dogs: Where I Reflect on ROI Wins, GTM Breakthroughs, and Marketing Lessons That Endure

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About Walking the Dogs

Get ready for another exciting episode of Walking the Dogs with Lisa Schwartz!

Build Growth Machines

Connect with Growth Moves.

When a new product is introduced, or growth is not yet meeting KPIs, your marketing function likely needs to start looking very different and you need to adjust initiatives to predictably scale revenue by developing a more sophisticated, data-driven marketing function that efficiently produces results. Tune in for advice and a roadmap to sustainable growth!

Check out Walking the Dogs

DMT Marketing Pilot

Sales and Marketing Align to achieve KPIs

Need to break into new target accounts and your sales team doesn’t have the bandwidth to develop these opportunities? A classic problem with a classy SaaSy solution that cleared the KPIs and new campaign framework takeoff! See how it was done.

Watch it Now

How it all works

Steps to Your Success

90-day growth marketing journey to generate qualified opportunities and achieve sustainable growth.

Take the leap

Start with your brand marketing with brand strategies to increase awareness and intent that enables customers to be captured by growth marketing.

Grow every day

Growth marketing focuses on sustainable, repeatable systems to bring customers to your core offering and until they become a customer and then keep them there (retain them).

Joyful Offers

Product marketing creates joy with customers and gleefully introduces more ways to use the product keeping an ear to the ground to how the needs of the user base might change.

Blog

Articles, media, research and more

Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.

There is a revolution underway. We have all seen and heard it. ChatGPT is a game changer. What we can do with it and how we unlock it is open ended. It is also truly…

Read More Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.

Growth Marketing - Growth Efficiences Split Test Table

Creating Growth Efficiencies

What is it about growth marketing discussions by the “water cooler” that inevitably gets to the heart of the issue “how much in revenue or paying customers did your growth marketing strategy give you”? and…

Read More Creating Growth Efficiencies

Scaling and Optimizing Account Based Marketing

[ABM Work Example] There was a need to break into acquisiton target accounts at the enterprise level and the sales team lacked the bandwidth to develop these opportunities. While a variety of sales and marketing…

Read More Scaling and Optimizing Account Based Marketing

ABM – Account Based Marketing Best Practices

B2B marketing and sales has changed dramatically over the past couple of years. For many B2B companies, account based marketing or ABM has emerged as a critical go to market strategy.  As ABM continues to…

Read More ABM – Account Based Marketing Best Practices

What people are saying

Childcare Center Franchise

Childcare Center Franchise

Over the Rainbow, San Jose, California

Lisa Schwartz really helped us to get into this century and up to date. We now receive referrals and can track them. This has really helped our business with lead generation efforts and it has ramped up nicely.
Restaurant Supply Services

Restaurant Supply Services

Richter Restaurant Supply, San Jose, California

Lisa Schwartz is the BEST consultant for digital marketing and lead generation I have ever used thus far. If you want results with pay per click, brand building, CRM tune-up and moving up on the search engine pages, then I recommend you get in touch with her. She has helped grow our company & created a great business relationship!
QSS America

QSS America

QSS America, Sunnyvale, California

I worked closely with Lisa and GroupOMM while in Marketing at PBC to help with all our demand generation and media planning. Lisa brings a strong expertise and understanding of demand generation best practices, and was effective at guiding senior leadership and our small marketing team to use strategies she knew (and could prove) to be successful.
Software and SaaS Apps

Software and SaaS Apps

PowerProduction Software, Los Gatos, California

We have been selling our software online for a number of years. We had a good presence on the Internet but we were not converting customers and big name companies were competing for our Customers. Lisa Schwartz was very helpful in delivering fast results to increase the business.

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Lisa Schwartz
PO Box 24307
San Jose, CA 95154

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