Build a Growth System That Scales
About Walking the Dogs
Those experiences shaped the G-R-O-W-T-H Framework, the executive mindset Lisa uses to examine growth as a connected operating system. The framework helps leaders Gauge current reality, Reframe the opportunity, Orchestrate the organization, Work the Plan, Tune from evidence, and Harvest what works.
Get ready for another exciting episode of Walking the Dogs podcast featuring Lisa Schwartz, Dusty and Tanner Schwartz!
Build Growth Machines
Connect with Growth Moves.
Over years of leading marketing and growth across B2B technology and SaaS organizations, Lisa Schwartz saw the same pattern repeatedly: growth problems rarely belong to one campaign, channel, or team. They emerge from the interaction between market choices, positioning, customer needs, revenue-team alignment, data, technology, capabilities, and execution.
The framework is not static. Lisa continues to adapt how it is applied as AI changes marketing research, analysis, content development, personalization, workflow automation, and team productivity. AI accelerates parts of the work, but judgment, customer understanding, strategic choices, organizational alignment, and accountability remain leadership responsibilities.
DMT Marketing Pilot
Sales and Marketing Align to achieve KPIs
Need to break into new target accounts and your sales team doesn’t have the bandwidth to develop these opportunities? A classic problem with a classy SaaSy solution that cleared the KPIs and new campaign framework takeoff! See how it was done.
How it all works
Steps to Your Success
Lisa’s approach reflects years of marketing and growth leadership across global B2B technology environments, including enterprise and product-led motions, complex buying groups, evolving categories, and multi-region execution. The G-R-O-W-T-H Framework brings those lessons into one adaptable operating model.
90-day growth marketing journey to generate qualified opportunities and achieve sustainable growth.
Take the leap
Start with your brand marketing with brand strategies to increase awareness and intent that enables customers to be captured by growth marketing.
Grow every day
Growth marketing focuses on sustainable, repeatable systems to bring customers to your core offering and until they become a customer and then keep them there (retain them).
Joyful Offers
Product marketing creates joy with customers and gleefully introduces more ways to use the product keeping an ear to the ground to how the needs of the user base might change.
Walking The Dogs + Growth Resources
Articles, media, research and more
Your GTM Strategy Has Too Many Routes
Too many routes can stall growth. Learn how to choose the go-to-market motions that fit your destination, buyers, economics, and capacity.
Your ICP Has Gone Stale: How to Refocus Your Market and Sharpen Your Positioning
Your ideal customer profile can go stale fast. Learn how to refocus the market, sharpen positioning, and align growth around the buyers you can truly win.
Read More Your ICP Has Gone Stale: How to Refocus Your Market and Sharpen Your Positioning
How to Measure Brand Marketing: From Brand Vibes to Numbers on the Scoreboard
Brand marketing needs more than vibes. See how to measure brand impact by connecting the right audience to outcomes that matter.
Read More How to Measure Brand Marketing: From Brand Vibes to Numbers on the Scoreboard
Your Teams Can Hit Every KPI and Still Miss the Growth Goal
Teams can hit every KPI and still miss the goal. Align metrics to a shared North Star so activity translates into growth.
Read More Your Teams Can Hit Every KPI and Still Miss the Growth Goal
The Work Behind the Growth Framework
Across SaaS, cloud and enterprise technology companies, I’ve built growth systems that connect positioning, demand generation, account strategy, digital experience, sales execution and measurement to business outcomes. These are some of the experiences that shaped how I think about predictable B2B growth today.
Turning Demand Into Sales Pipeline
Meru Networks
Putting Unit Economics Behind Growth
GoGrid
Connected acquisition strategy with customer economics by using CAC, customer value, payback and revenue modeling to determine where marketing investment could scale profitably.
Turning Campaign Marketing Into a Revenue System
HP
Led integrated acquisition and nurture programs supporting HP’s commercial business, redesigned campaign planning around audience and revenue priorities, and introduced multi-touch measurement. An omnichannel pilot increased opportunity influence 27% quarter over quarter.
Scaling Global Demand Through ABM
Citrix
Designed an integrated global campaign architecture and pioneered Citrix’s first global ABM framework across North America, EMEA and APJ, contributing to 25% YoY growth in marketing-influenced pipeline and 42% growth in net-new contacts.
Building a Growth Engine from the Ground Up
ClearStory Data
Built the company’s first scalable demand engine across positioning, digital acquisition, website personalization, nurture, automation and sales alignment. The result: 115% above pipeline target and $17M in ARR pipeline.
