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Home › Journal – A Day in the Life of a VP of Marketing

Why Your Dashboard Is Not a Growth Diagnosis

July 27, 2026 By Lisa Schwartz

Business question: How can leaders tell when a dashboard needs a growth diagnosis rather than another KPI? Leadership takeaway: Use ...

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Your Revenue Team Is Not a Team If Everyone Is Running a Different Play

July 20, 2026 By Lisa Schwartz

Business question: How can one revenue team turn broken handoffs into a clear path to growth? Leadership takeaway: Align marketing, ...

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The Butterfly Effect of GTM: How Small Operational Fixes Compound Into ARR

July 7, 2026 By Lisa Schwartz

Business question: How can small operational fixes compound into meaningful revenue growth? Leadership takeaway: Give teams permission to ...

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The AI Growth Framework Blog and Resources

  • Walking in Sync: B2B Funnel Orchestration Across One Revenue Team
  • Who Is Holding the Leash? Why Growth Strategy Fails Without the Right Skills and Resources
  • Your GTM Strategy Has Too Many Routes
  • Your ICP Has Gone Stale: How to Refocus Your Market and Sharpen Your Positioning
  • How to Measure Brand Marketing: From Brand Vibes to Numbers on the Scoreboard

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My Contact Info:

Schwartz
P.O. Box 24307
San Jose, CA 95154

 

About Lisa Schwartz

Over years of leading marketing and growth across B2B technology and SaaS organizations, Lisa Schwartz saw the same pattern repeatedly: growth problems rarely belong to one campaign, channel, or team. They emerge from the interaction between market choices, positioning, customer needs, revenue-team alignment, data, technology, capabilities, and execution.

Those experiences shaped the G-R-O-W-T-H Framework, the executive mindset Lisa uses to examine growth as a connected operating system. The framework helps leaders Gauge current reality, Reframe the opportunity, Orchestrate the organization, Work the Plan, Tune from evidence, and Harvest what works.

The framework is not static. Lisa continues to adapt how it is applied as AI changes marketing research, analysis, content development, personalization, workflow automation, and team productivity. AI accelerates parts of the work, but judgment, customer understanding, strategic choices, organizational alignment, and accountability remain leadership responsibilities. Learn More

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