I worked closely with Lisa and GroupOMM while in Marketing at PBC to help with all our demand generation and media planning. Lisa brings a strong expertise and understanding of demand generation best practices, and was effective at guiding senior leadership and our small marketing team to use strategies she knew (and could prove) to be successful. She has the confidence, discipline, maturity, and openness to successfully obtain, develop, and lead a team that built a highly successful demand generation engine from the ground up and established strong alignment with sales. She always listens to the team and provides solid advice and execution that got us results and higher conversion rates with our marketing. I would recommend her and GroupOMM to any company.